Brooks announced today that they are partnering with Kara Goucher, one of our most popular icons in American distance running. Kara Goucher has competed at the World Championships and Olympics and has developed a respected following due to her speaking engagements, writings, and love of the sport. This is a nice addition to Brooks’s culture of running. 

Brooks announced it a perfect time to build on their promotions at the upcoming Olympic Trials with the Hyperion House, the Brooks pop-up at many of the major events in the running sports culture. 


Brooks announces a new partnership with Kara Goucher to amplify the power of the run for all.

On Monday, January 29th, Brooks Running announced a new partnership with two-time Olympian, champion marathoner, and running advocate Kara Goucher with the aim of further amplifying and increasing access to the power of the run. The new partnership, in addition to footwear sponsorship, will leverage both Brooks’ and Kara’s platforms to create engagement in the sport through speaking opportunities, social media campaigns, storytelling, and more. Kickoff starts with the U.S. Olympic Marathon Trials in Orlando, where Kara will host a panel discussion at the Brooks Hyperion House with Brooks athletes looking to make the team.

This new partnership centers on Kara’s lived experiences and her passion for bringing attention to the humans behind incredible performances and the ways that running can create real change in the lives of people from all backgrounds. In tune with Brooks’ purpose to inspire everyone to run their path, the two partners will aim to combine forces to positively impact the sport and its running community at all levels.

Kara Goucher, photo by Dylan Harris for Brooks Running

“I’m incredibly excited to work with Brooks on this new partnership and share my excitement and belief of the impact that running can have,” said Kara Goucher. “Telling the amazing stories of runners is something I’ve always been passionate about, and Brooks makes for an incredible teammate as we continue to advocate for the power of the run to improve the sport for future generations.”

In addition to key activations beginning in Orlando this week, Kara will be a key player in Brooks’ events in 2024, including trackside commentary, athlete collaborations, and support of Brooks’ Future Run and community impact program. Upcoming events include the Track and Field Olympic Trials in Eugene, Brooks PR Invite, the Paris 2024 Olympics, among other regional activations in Kara’s hometown of Duluth and Brooks headquarters in Seattle.

“Kara has been an incredible voice in the running space following an outstanding career, and we can’t wait to collaborate with her as we bring Brooks’ vision to life,” said Garrett Heath, Head of Sports Marketing at Brooks. “Brooks recognizes the power of this partnership to inspire change and create lasting stories in the community, and we’re excited to see it come to life.”


To Join Kara, Des, and the team at the Brooks Hyperion House in Orlando, Florida, for the 2024 U.S. Olympic Marathon Team Trials, please check out this schedule for the week’s events:

Des Linden, stopping her COROS watch, Atlanta 2020 Olympic Trials, photo by Kevin Morris